MyPetsGift specializes in dropshipping personalized products. The store only has 2 active Facebook ads launched in November 2018, which are still profitable until today.
Store and Product Breakdown
People love personalized items.
According to the IKEA effect, we have an inclination to value something more if we make it ourselves.
In an article from Bloom Reach, marketers said that they see an average boost of 20% in sales when using personalization. Customers are also 80% more likely to buy from a company that offers personalization. On top of that, 77% of shoppers have paid more for a brand that provides a personalized service or experience.
Leveraging this tendency, MyPetsGift has achieved great success with its personalized products, proving by the duration of the two running Facebook ads.
Here is a similar product on AliExpress for anyone interested.
For Shopify store owners who just start dropshipping and wondering how to implement personalization features like MyPetsGift, you can use apps like Product Personalizer or Infinite Product Options (see list of the best Shopify apps).
- Personalization is a great eCommerce opportunity.
Things to Improve
The store shows shipping prices immediately right from the cart page instead of waiting for customers to enter their information first.
It seems like a great idea since it gives customers transparency about the total cost they have to pay. However, in our opinion, the standard checkout process works much better.
According to the commitment bias, we tend to remain consistent with what we have said or done in the past.
So, for example, if customers have entered basic information when shopping, they’re more likely to make the purchase because otherwise, they would feel bad for the time they have wasted.
We haven’t had the time to test this theory out. Maybe the MyPetsGift’s method yields better results in this situation (Amazon also has a similar checkout process). However, it’s something you should consider and test yourself.